Aune Past

 

1. Nimi
 Aune Past
2. Amet  Past ja Partnerid Suhtekorralduse OÜ juhatuse esimees
3. Sünniaeg  1.okt.1954

4.

Haridus

TÜ ajakirjandus 1997
TÜ psühholoogia 1985

5. Teaduskraad

M.A. – 1996, “Comparison the Image of Estonian Towns” Tartu ÜK
PhD kandidaat, Helisnki ülikool “The Model of Image Formation”

6. Karjäär

1978.-1989.   ETV,toimetaja

1989.-1991.   Tartu Ülikool MA üliõpilane (sotsioloogia)

1991.-1995.   Alexela PR juht

1995.-1997.   PNH Konsultatsioonid, juhatuse esimees

1997.-          Past ja Partnerid Suhtekorralduse OÜ juhatuse esimees

1996.-          Tartu Ülikool, lektor

7. Kliendid Hansapank, Tallinna Lennujaam , easyJet, Mmd CEE jt
8. Akadeemiline tegevus

Loengud:

  Ülevaade suhtekorraldusest, alates 1998,
  Imago ja mainekujundus alates 1998,
  PR eetika alates 1999,
  Kujundus ja disain 1999-2003.

9. Ühiskondlik tegevus

EPRA asutajapresident, juhatuse liige 1996- 1999.
EPRA eetikakoodeksi looja.
EUPRERA rahvuslik esindaja 2002-2003

     
10. Erialaorganisatsioonid

EPRA, asutajaliige
International Public Relation Association (alates 1999)
EUPRERA (alates 2000)
Kommunikatsioonikoolitajate Liit, president
International Communication Association (alates 2004)
BPW Estonia alates (1999), juhatuse liige 2000-2001
Tartu Hansa Rotary alates 2004

11.

Trükised ja konverentside
ettekanded

2005

Juhtimine ja suhtekorraldus. Tallinn: Pegasus

2004

Corporate Self-Image and Public Reputation, Tartu University Press, Tartu

Konverentside ettekanded

2005

1. January: 11: Brand reputation management. Organizer: Tallinn Conferences Ltd. Participants: PR and marketing managers. Theme: Brand image analyses, brand reputation management
2. January: 28: Organizational communication. Organizer: Pärnu Conferences and sekretar.ee. Participants: organizational communicators. Theme: Conflict management

2004

1. Ethics and corporate social responsibility. Russian PR festival. St. Petersburg Technological University, April 2004
2. Reputation Institute (www.reputationinstitute.com). International Conference on CORPORATE REPUTATION, IDENTITY and COMPETITIVENESS. CONFERENCE THEME: “Reputation and Global Citizenship” May 20th - May 23rd, 2004 Fort Lauderdale, FLORIDA Presentation : Corporate self-image and public reputation between East and West

2003

1. Jan, 21. 2003: Organization in the middle of transition, the role of communication during changes. Contact Conferences, Tallinn.
2. April, 21. 2003: Public relations and inner communication. Addenda Conference, Tallinn
3. April, 24, Reputation of transit and logistics. The Institute for Public Administration. Tallinn-Helsinki
4. May, 15. 2003 Crisis communication. Tallinn’s Conferences, Tallinn
5. June, 10. 2003 The trust and the profit. Contact Conferences, Tallinn
6. July, 22. 2003 Pos ter presentation PR and image, Global Alliance for Public Relation Congress, Rome
7. September, 14. 2003 The image of European Union, EUPRERA Annual Congress, Tallinn
8. November, 11, 2003. The images of Estonia and European Union, Estonian Social Science Conference
9. October, 9-10. 2003 The image of women entrepreneur. Management Conference, Pärnu
10. December, 5. 2003 The3 inner image and corporate culture. Pärnu Conferences.

Teised trükised:

1. A Comparison of Finland, Hungary and Estonia Youth in the Changing Baltic Countries / Tartu University 1991
2. Projecting Your Image / BPW Tallinn 1996
3. PR as a management tool / Ärielu 6/97
4. Image and PR / Ärielu 9/97
5. The Image of Estonian Towns. Master Thesis Tartu University, 1999.
6. The Image of Organisation. Handbook of PR, 1998 Äripäeva Kirjastus Tallinn
7. Image and Reputation. Handbook of PR, 1998 Äripäeva Kirjastus. Tallinn
8. Measuring the Image. Handbook of PR 1998. Äripäeva Kirjastus. Tallinn
9. Measuring the Image. Handbook of PR 1998. Äripäeva Kirjastus. Tallinn
10. Identity and mass media In Haridus ja kasvatusväärtused ühiskonnasTartu 1999, lk. 121-135
11. Political Campaign: (Kas suhtekorraldajal on asja poliitilisse lehmakauplemisse). Ärielu, 2/1999
12. Image and marketing. (Imago müügiargumendina). Ärielu, 4/1999
13. Image and evaluation. (Tegelikkus väljaspool mind ja pildid minu teadvuses). Ärielu, 5/1999
14. Political Marketing: (Valimiskampaania käigus müüakse lubadusi ja tähendust). Ärielu, 10/ 1999
15. History of Estonian PR: (Valik unejutte täiuslikkuse suunas). Eesti suhtekorralduse arengutrendid. Ärielu, 12/ 1999
16. Quality Standards: (Suhtekorralduse kvaliteedistandardid.) Ärielu,4/2000
17. Estonian Economy and Marketing Trends.(Eesti majandus ja turundus) Ärielu, 10/2000
18. Organisational Image as a Main Service (Organisatsiooni imago kui suhtekorralduse dirigent). Ärielu. 12/2000
19. The Corporate Image and New Media. Kogumikus: Public Relations and New Media. Sofia University Press 2001

Varasemad konverentsid

1. Mass Media and Social Identity. International Conference Education and Society. Tartu ,1999
2. Child as Citizen. Baltic Zonta Conferences: Child in Society., Tartu 2000
3. The Image of Tartu. City Museum Scientific Conference, Tartu 2000
4. Image and Integration. The 1st Social Sciences Conference Tallinn 2000
5. Political and Administrative Leaders images. The 1st Social Sciences Conference Tallinn 2000
6. Using SD method in contemporary Estonian Language to measure the image. A. Past
7. Spanning the Boundaries of Communication International Conference in Jyväskylä, 12-14 01 2001
8. Presentation for award: Public relations and Ethics in Workplace. 4th Annual Research Academy Conference of PRSA in Miami, Florida, March 22-25 2001
9. Public relations research in different languages. Sofia. May 2001
10. Comparing images of hometowns in different nations. IPRA Berlin Conference, Oct 2001
11. New Research in Public Relations. IPRA Berlin Conference October 2001
12. Public Relations Theory and Customer Expectations. EUPRERA I konverents. Varssav, October, 2001
13. 6th International Conference on Corporate Reputation, Boston, 23-25 May 2002 Communicating Social Responsibility. Reputation Management and Social Responsibility, the Role of Integrated Communication Strategy
14. Baltic PR Weekend, St. Petersburg, 27.-29. June 2002: The Principal Tendencies and Prospects of the Development of PR in the Baltic Countries. PR of Large Societal objects: Image forming Problems.
15. Bled COM 2002. EUPRERA 2. Annual Congress. 4. Julay-7.July 2002: The Status of public Relations Knowledge in Europe and around the World. Poster presentation: A Model of Image Formation.
16. University of Aalborg: Constructing Image and Ideology in Mass Media Discourse. 22.-24. August 2002. Presentation: The Change of the Mass Media Discourse and the Images.
17. Estonian Social Science III Annual Conference III 22.-23. November 2002, Tallinn. Presentation: The imago and the trust.